The Idea Woman: More than a pretty face, Anna Rawson, 28, is pitching the LPGA on ways to win more fans

The Idea Woman: More than a pretty face, Anna Rawson, 28, is pitching the LPGA on ways to win more fans

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“The LPGA is struggling. We were down from
34 events last year to 28 this year, with fewer than 20 planned for 2010. We need to
get creative to get fans excited about a great product.

“We creep into a town. Instead,
we need to make noise. I have ideas. We could team up with the guys for co-ed
tournaments — 60 women, 60 men — for a battle of the sexes. Or, let’s make the
game more feminine and have [that week’s] winner accept her trophy in a stunning
gown by a big designer. And players could have their own theme music playing as
they walk to the first tee, like they do at [Major League] baseball games. It’s about
connecting with the fans. ‘She likes Kenny Chesney? Me too!’

“Some people compare
me to Anna Kournikova because I haven’t won yet. They say I should focus on my
game, not modeling or other projects. Well, that’s a compliment. She was great for
tennis and brought new fans to the sport. Me, focus only on golf? I’d be so bored!
I’m a golfer but also an entertainer. I want to help put women’s golf on the map.
Hopefully, I’ll leave the game better than when I found it.”

More on Anna Rawson from GOLF.com


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