The Cost:: $7,500,000-$15,000,000*
The Victim: Scott Hoch, 1989 Masters
The Shot: After squandering two earlier chances to finish off Nick Faldo, Hoch had a two-footer to win the green jacket in a sudden-death playoff. The putt never even touched the cup, and Faldo finished off the hapless Hoch on the next hole.
Money Quote: "Well, I'm glad I don't carry a gun with me."
*Based on one anonymous agent's estimate of the career earnings value of winning a major