Course of Style: Tommy Hilfiger returns to golf

March 1, 2010

The all-American designer brand
Tommy Hilfiger
will be returning to golf courses. Hilfiger has signed an agreement
with the Fletcher
Leisure Group
of Montreal,
Canada, to produce a licensed collection of golf clothes for men and
women. The new collection will be sold in the United States, Canada,
and Europe, beginning in the spring of 2012.

Fletcher is known for its very
technical Sunice
collection of golf outerwear, particularly rain gear. Hilfiger of
course is known for preppy style.

The Tommy Hilfiger Group, part
of the Phillips-Van
Heusen Corp
the world’s largest shirtmaker, has not sold golf apparel in
the United States since 2007. However, Hilfiger has produced a golf
collection for distribution in Europe.

“Golf represents the ultimate
prep lifestyle, and we are excited to expand our presence in the
performance area,” Hilfiger said in a statement announcing
the deal.

The clothes are to be divided
into four themed groups: Core, Cape Cod, St. Barth’s, and Cape Town.
The looks will include plaids and pastels, as well as technical fabrics
like polyester with moisture-wicking and anti-odor properties, and
hybrid performance cottons. Prices will range from $65 for a
men’s polo shirt to $120 for outerwear.

The clothes will have a new
Tommy Hilfiger crested golf logo and represent another choice for golf
consumers, combining a strong and familiar American brand with a
respected source of technical golf designs.