Once the main sportswear
fabric, because it feels so nice against the skin, cotton has taken a
beating lately, especially in golf. High-performance golf clothes are
now typically made with polyester, and all-cotton golf collections have
suffered at retail. Not many people want to finish a round with their
shirts sticking to their backs.
Cotton Incorporated, an
industry group funded by U.S. cotton growers, is fighting back,
partnering with PUMA Golf to produce a breathable, moisture-wicking
performance shirt made of cotton. Called TransDRY, the cotton is
treated at the yarn stage to absorb less moisture and dry faster,
according to PUMA, whose sponsored golfer, Rickie Fowler, wore the new
golf shirts at the Players Championship.
Fowler is a colorful guy, and one
thing cotton fabric does is take dye well. Meanwhile, PUMA’s
“18 Hole Polo” (a reference to the graphics on the shirt) and other
TransDRY styles are available at shop.puma.com.