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Spring 1996: With tens of millions of dollars freed up in his marketing budget, Nike chairman Phil Knight offers a seven-figure endorsement deal to the world's best-known golfer: Michael Jordan.
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April 1997: In the absence of 21-year-old Eldrick, Tom Kite wins his first and only Masters with a scorching four-day total of six-under.
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John Biever/Sports Illustrated
August 2000: City officials in Lynwood, California stage a ticker-tape parade for native son and conquering hero Bob May, winner of the PGA Championship at Valhalla.
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Feb. 11, 2001: At long last for Lefty! For the first time, Phil Mickelson attains the top spot in the World Golf Rankings.
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April 2001: Tiger Slam? Must be that new dance craze all the kids are talking about. A beefy David Duval discovers the green jacket fits him just fine.
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June 2002: A bridesmaid no more, Phil Mickelson finally breaks through at the U.S. Open, making up for his frustrating second-place finish in '99.
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Fall 1999-Spring 2005: Add three other wins to Mickelson's career total: the 1999 WGC NEC Invitational, Arnie's 2001 shindig at Bay Hill and the 2005 Ford Championship at Doral.
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July 2005: Best player to never win a major? Not Monty. He finally sheds the dreaded BPNWM label with his triumph at the Old Course at St. Andrews.
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July 2006: Chris DiMarco joins the ranks of two-time major champions with his victory at the '06 British Open, a sweet follow-up to his '05 Masters win.
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August 2007: Welcome to the winner's circle, Woody Austin. You're the PGA Champion.
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June 2008: Rocco Mediate wins the U.S. Open by one shot over Lee Westwood, becoming an Everyman hero to all eleven people watching around the world.
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November 2009: Police in Windermere, Fla., are not summoned to the scene of an early morning crash involving a Cadillac Escalade, a fire hydrant and an unconscious golfer. Meantime, former nightclub manager Rachel Uchitel remains best known to the world for her appearance on the fourth season of "Celebrity Rehab with Dr. Drew."
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Spring 2012: Hank Haney makes waves in the publishing world with his compelling tell-all, "The Big Miss: My Months Coaching Ray Romano."
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May 2013: At the Players Championship, former PGA Champ Sergio Garcia (remember that great escape from the tree roots at Medinah in '99?) hits an errant shot and... blames no one but himself.
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August 2013: With his win at the British Open at Muirfield, Phil Mickelson completes the career Grand Slam.
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November 2013: Prize money in golf is down. So are corporate sponsorships. But there's still money to be made. Riding a hot-streak through the fall playoff series, Henrik Stenson wins the Chuck E. Cheese Cup and the Race to Duluth, a victory that comes with free FedEx shipping of the winner's trophy to his home.
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January 2017: With its original owner no longer at its helm, the good ship "Privacy," a $20-million, 155-foot yacht, is purchased by Donald Trump, who changes the boat's name to "Publicity."