Sergio Garcia and Rory McIlroy check out a smartphone at the 2012 Ryder Cup at Medinah.
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Wednesday, September 03, 2014

Do you miss the quieter, less-connected days before Twitter, Facebook and Instagram?

If so, you’re going to love the 2014 Ryder Cup in Scotland.

Proving once again that golf likes to be last in adapting to virtually everything, the PGA of America and the PGA European Tour have banned publishing photos from the 2014 Ryder Cup to Facebook, Twitter and Instagram in order to protect “the brand,” according to the Telegraph (UK) newspaper.

Over 250,000 spectators are expected to witness the clash between America and Europe at Gleneagles, which culminates on Sept 26–28. The ground regulations warn ticketholders, who have paid up to £1,500 a day, that no audio or video capture is permitted and no still photography except on practice days.

The rules also state: “Images taken with a camera, mobile phone or other electronic device cannot be used for any purpose other than for private and domestic purposes. You must not sell, license, publish (including, without limitation, via Twitter or Facebook or any other social media site) or otherwise commercially exploit photographs.”

If fans were to post unauthorized photos from the event, the very concept of fair play and teamwork could be at risk, according to a Ryder Cup official quoted in the Telegraph.

A spokesman for Ryder Cup Europe said: “The Ryder Cup is one of the world’s most recognized sporting events and as such we need to ensure that the brand, encompassing fair play, teamwork and camaraderie is protected at all times which means ensuring that images of the event are not used for monetary gain in a manner which may go against those principles.

Many professional golfers have embraced social media, and members of the European Ryder Cup team like Ian Poulter and Rory McIlroy often tweet photos from tournaments to their followers. On the U.S. side, Bubba Watson is also very active on social media.

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