Launch Pad: December Letter from the Editor

Saturday November 12th, 2011

We at Golf Magazine have much to celebrate this month. First, this issue marks our debut on the iPad and a range of other tablets as we embrace a variety of exciting new platforms in an effort to better showcase our content. The benefits of viewing the magazine on a tablet device are many, from the ability to watch instruction tips come to life in video, to the stunning clarity of our award-winning photography. And the biggest bonus for subscribers is that our tablet version comes at no extra cost!

You can also expect a number of exclusives for tablet users as the Golf Magazine editorial team works to optimize the assets of this new technology, which will enhance all areas of the magazine, expanding and improving our coverage of instruction, travel, equipment and news.

This month also marks the launch of a new franchise: the Golf Magazine Player of the Year Award. Our first recipient? Rory McIlroy.

The case for Rory is strong: We all shared his agony as his final-round lead at the Masters evaporated following a horrendous hooked tee shot at the 10th, but redemption was to come two months later at the U.S. Open, where he won by an amazing eight shots in the comeback story of the year.

Americans have embraced this young Northern Irishman, taking him into their hearts not just out of admiration for his amazing talent, but also for the grace he's shown in victory and defeat, his generosity of time with fans, and his commitment to causes beyond golf, notably his work as a UNICEF world ambassador.

Still only 22, Rory has a wonderful life of golfing achievement ahead of him, and we wish him well.

Our best wishes also extend this year to a special golf project in Detroit, a new practice facility for the Midnight Golf Program at Marygrove College, which has particular meaning for us because of the commitment that our parent company, Time Inc., has made to the regeneration of the city (visit golf.com/midnightgolf for more info). Special thanks go to Tom Doak for donating so much of his time to help design and construct this facility for the young, aspiring golfers of the city.

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