When Alvaro Quiros got his first glimpse of Callaway’s “udesign” online customization tool, which allows you to dress your RAZR Fit driver head in one of eight colors, the Spanish golfer said: “Give me one in every color and I’ll match my driver with my apparel.” In the process, he may have started a new fashion trend on the PGA and European Tours, one made possible by the growing shift toward increased personalization and customization in the equipment industry.
If you want your driver to showcase the colors of your favorite sports team or alma mater, your golf ball to feature your favorite number, or your wedge to match
that argyle sweater you’re wearing, it’s now possible thanks to the growing number of customization options on the market. Here are just a few that caught our eye.
Callaway RAZR Fit driver
Titleist Pro V1 and Pro V1x balls
Cleveland 588 Forged wedge
TaylorMade Penta TP5 ball