NIKE'S FITTING METHODOLOGY

1. The Nike fitter watches you hit balls with your current driver. The launch monitor records relevant info (ball speed, launch angle, spin rate, etc).

2. You hit a few shots with the Nike Str8-Fit driver.

3. The fitter makes adjustments to the clubhead (loft, face angle, lie angle). He might also switch the shaft. These tweaks are based on his observations as well as launch monitor data. This is the "intermediate fitting."

4. You continue to hit balls with various head-shaft combinations until you home in on your optimal fit.

Tom Nicastri
Age: 46
Handicap: 13
Height: 5'11"
Weight: 170 lbs.
Occupation: Sales
Residence: Larchmont, N.Y.
Old Driver: Multi-material 460 cc, 9.5° proprietary graphite shaft, stiff flex, 45"
Intermediate fitting: Nike SQ Dymo STR8-FIT, 10.5°
square face, 2° upright lie, UST ProForce AxivCore graphite shaft, regular flex, 46"
New Driver: Nike SQ Dymo STR8-FIT, 9.5°, 1° closed face, 1° upright lie, UST ProForce AxivCore graphite shaft, stiff flex, 46"

Club-fitting session
Tom's angle of attack tends to be too steep and creates too much spin. Like a lot of amateurs, he loses it to the right on bad swings. The goal is to bring down his spin rate while helping provide a bit of draw bias.

Ben Hoffhine, head pro, Wykagyl C.C.
"By closing the clubface and giving Tom a more upright lie angle, I'm able to eliminate some of his slice and push tendencies. By session's end, Tom averaged about 15 yards more carry (18 yards more overall), hit it straighter and, occasionally, had some right-to-left movement."

Sean Curtin
Age: 22 Handicap: 0
Height: 5'9"
Weight: 145 lbs.
Occupation: Student
Residence: New Rochelle, N.Y.
Old Driver: Titanium 390 cc, 9.5°, Fujikura Speeder 757 graphite shaft, stiff flex, 45"
Intermediate fitting: Nike SQ Dymo STR8-FIT, 9.5°, UST ProForce AxivCore graphite shaft, stiff flex, 1° closed face, 1° flat lie angle, 46"
New Driver: Nike SQ Dymo STR8-FIT, 10.5°, UST ProForce AxivCore graphite shaft, stiff flex, square clubface, 2° flat lie angle, 46"

Club-fitting session
Sean's go-to drive is a slight fade. We want him to still be able to hit that shot consistently while increasing his launch angle and carry distance and reducing his spin rate. A higher launch and less spin will get him more roll and overall distance.

Ben Hoffhine, head pro, Wykagyl C.C.
"With some players, a longer shaft creates problems with their smash factor (quality of ballstriking), but with Sean it"s not an issue. The 46-inch shaft coupled with the clubhead's more advanced design gave him increased ball speed, improved launch conditions, and close to 30 yards more distance on his better hits."