Bridgestone B330 RX
Schecter Lee
By Rob Sauerhaft
Monday, January 04, 2010

Frank Tinelli
Age: 45
Handicap: 10
Height: 5'10"
Weight: 185 lbs.
Occupation: Insurance sales
Residence: Lynbrook, NY
Current ball: Bridgestone Tour B330-S
New ball: Bridgestone Tour B330-RX

Frank's Area of Improvement:
"I want a ball that flies higher, straighter and reacts well on the green."

Given his swing speed, Frank launches the ball fairly low, with more spin than is desirable. He requires a ball with lower (softer) core compression to increase launch angle and decrease backspin and sidespin with the driver.

Steve Newman, Bridgestone fitting manager:

Andrew Smith
Age: 27
Handicap: 11
Height: 6'1"
Weight: 230 lbs.
Occupation: Law student
Residence: White Plains, NY
Current ball: Distance 2-piece
New ball: Bridgestone e7+

Andrew's a big hitter, but he should have a much higher ball speed given his swing speed. He loses ball speed with his current 2-piece distance ball mostly because the core is too soft for him. He over-compresses it, which limits energy transfer.

Andrew's Area of Improvement:
"I want more distance with tighter dispersion. Simple, huh?"

Steve Newman, Bridgestone fitting manager:

Bridgestone's Fitting Methodology
"We strive to rein in the longest shots first and make these shots perform better," explains Steve Newman. "If we do that, there's a good chance that we'll be able to rein in shorter shots."

1 Hit your own ball into a net using your driver. The "Science Eye" launch monitor records ball speed, launch and backspin.
2 The fitter checks the data, assesses the problem (if one exists), and then recommends a solution for the golfer.
3 Hit the recommended Bridgestone ball with your driver. The fitter checks comparative driver results using launch-monitor data.
4 Repeat with an 8-iron. Check that the new ball is within accepted range for launch, spin and speed.

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