Fashion in 3-D: How ClimaCool Works

Wednesday March 17th, 2010
ClimaCool shirts come in a variety of styles and fits.
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When golfers encounter a garment with the ClimaCool tag, they know that it will keep them cool and dry in a variety of conditions. But why? A typical ClimaCool golf shirt looks and feels like a classic cotton polo shirt, with a soft, silky "hand" and a plush texture. However, it performs much differently.

Just as movies have gone 3-D, the Adidas designers conceived their core golf fabric in three dimensions. They began by using sophisticated thermal imaging, including infrared cameras, to come up with a body map, in 3-D, of the key areas of heat and sweat generated by a golfer's body. Advanced technologies were then used to address the needs of each area, in varying climactic conditions.

The fabric used in a ClimaCool shirt pulls sweat away from the body and increases micro-ventilation through strategically placed mesh panels — for example, under the arms or at the back of the neck. No more sticky back, with your shirt plastered to your frame. ClimaCool golf shirts use CoolMax Extreme fabric, one of the fastest drying garment fabrications available. It also drapes beautifully on the body. For extra cooling, there is CoolMax Energy, which increases airflow to the skin. For optimal swing freedom, golfers can choose a shirt with Formotion, a leaner-fitting Adidas design with additional stretch properties in the fabric and special seam technology that minimizes irritation throughout the golf swing.

ClimaCool is used by Adidas for more than just golf shirts — it is incorporated in lightweight jackets, shorts, training suits, and even shoes. In golf shirts, shorts, and pants, it comes in many styles and fabric finishes, including pique, textured mesh, and smooth, stretch jersey fabrications. And, of course, it is employed in hundreds of colors and patterns, from stripes and checks to solids and color-block designs. All are highly breathable and moisture wicking, with a sunscreen protection of UPF 15+.

In cooler weather, golfers may opt for ClimaWarm shirts and jackets, which use a variation on this Adidas technology to preserve heat, rather than release it, without adding bulk or restricting movement. In more extreme conditions, players can don Adidas's ClimaProof products — like the Provisional Rain Pants — which offer excellent protection from wind and rain.

Since fit can be almost as important to some guys as comfort cool, Adidas ClimaCool golf shirts come in an array of body styles or cuts: "R" for relaxed, which has a slightly oversized fit throughout the body, sleeves and shoulders; "T" for tailored, which gives a trim fit, top to bottom; "M" for modern, with slightly shorter sleeves and body; and "L" for leaner, a close-to-the-body sleek fit.

On the links, Adidas is definitely giving new meaning to the words "playing it cool."

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