Course of Style: Tommy Hilfiger returns to golf

Monday March 1st, 2010

The all-American designer brand Tommy Hilfiger will be returning to golf courses. Hilfiger has signed an agreement with the Fletcher Leisure Group of Montreal, Canada, to produce a licensed collection of golf clothes for men and women. The new collection will be sold in the United States, Canada, and Europe, beginning in the spring of 2012.

Fletcher is known for its very technical Sunice collection of golf outerwear, particularly rain gear. Hilfiger of course is known for preppy style.

The Tommy Hilfiger Group, part of the Phillips-Van Heusen Corp., the world's largest shirtmaker, has not sold golf apparel in the United States since 2007. However, Hilfiger has produced a golf collection for distribution in Europe.

"Golf represents the ultimate prep lifestyle, and we are excited to expand our presence in the performance area," Hilfiger said in a statement announcing the deal.

The clothes are to be divided into four themed groups: Core, Cape Cod, St. Barth's, and Cape Town. The looks will include plaids and pastels, as well as technical fabrics like polyester with moisture-wicking and anti-odor properties, and hybrid performance cottons. Prices will range from $65 for a men's polo shirt to $120 for outerwear.

The clothes will have a new Tommy Hilfiger crested golf logo and represent another choice for golf consumers, combining a strong and familiar American brand with a respected source of technical golf designs.

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