Course of Style: Teeing off with Brooks Brothers

Tuesday May 3rd, 2011
Fore! Customers at Brooks Brothers in New York can now play St. Andrews while they shop.
Brooks Brothers

Brooks Brothers and the game of golf go way back, but this season the venerable retailer is going for the pin. As part of its deal as official clothier to St. Andrews Links, the third floor of the flagship store at 346 Madison Avenue in New York has been completely renovated to showcase the first collection of St. Andrews clothes-and, for those of us who hate to shop, they've installed a state-of-the-art indoor PGA Tour golf simulator.

The whack of Callaway-supplied clubs now joins the ka-ching of cash registers in what is probably a first for a retail clothing establishment. The simulator, made by aboutGolf, allows browsing shoppers to select various courses from St. Andrews-the Old Course, the New Course, the Jubilee Course-and then practice their game in 3-D. If you haven't had a chance to mosey on over to Brooks Brothers lately, it's worth a trip.

Brooks Brothers, which wrote the book on American sportswear (its famous button-down collar shirts were originally conceived for polo), made its first golf clothing collection in 1890. Currently, its website features golf on its homepage, and elsewhere at the site there are articles on golf course etiquette and how to dress for various golf occasions (for example, golf with your boss vs. golf with your buddies). On the whole, pretty helpful.

Ashworth introduces golf style expert
Speaking of golf style advice, this month Ashworth Golf debuts its first ever "resident golf style consultant." Her name is Mahjuba Levine, who is described as a San Diego-based style expert (Ashworth, a division of TaylorMade-adidas golf, is based just north of San Diego). She will provide fashion tips to golfers on Ashworth's Web site, Facebook and Twitter. You can see a clip of her on YouTube here:

Levine has also been charged with helping the Ashworth team dress the company's sponsored athletes, Fred Couples, Sean O'Hair, and Ryan Palmer. Although we doubt that Couples really needs it.

More From the Web