Whatever you thought of his funky apparel, you had to respect Ryan Moore, that rare Tour pro who has eschewed apparel sponsorship in order to develop an individual style all his own. He tends toward skinny neckties and cardigans, like something out of a different era. Now Moore has signed an endorsement deal to wear the new Arnie line, based on the clothes Arnold Palmer wore in his heyday.
The line has been created by Geoff Tait and Bobbie Pasternak, the guys who make Quagmire, a golf and lifestyle brand with the motto “Not fit for the fairway.”
But somehow Tait and Pasternak have come up with a collection that really seems to fit Moore’s laid-back, iconoclastic look.
As Tait, the designer of Quagmire and the newly licensed Arnold Palmer collection, said: “Truth is I built the line with Mr. Palmer’s style in mind. I did all of the research about what he wore back in the day, and it turned out to be exactly Ryan's style.”
Moore had been wearing what Tait calls, “a mishmash of clothing from his own wardrobe,” mostly non-golf brands. “Sorting through the archives, most of the pictures that I went through were of Mr. Palmer wearing cardigans much like Ryan likes to wear regularly.”
The Arnie clothes are based on the iconic style of Palmer in the ’50s, ’60s and ’70s. Cardigans are all cotton and the sweater crests are replicas of the Ryder Cup patch from the ’70s, Tait said. A striped cardigan is based on a sweater that Palmer wore in the ’60s. Polo shirts are in Palmer Performance Polyester, a fabric designed to be moisture-wicking, anti-bacterial, breathable, piling and wrinkle-resistant, and quick-drying. The ties are made of silk.
“We wanted him to stand out once in a while rocking the tie,” Tait said, “and the tie is actually really cool with the umbrella logo on it.”
Some of the new Arniewear shirts have a ’50s feel, with smaller collars and shorter plackets. Others show the ’60s influence with wider collars and a longer placket. The ’70s shirts sport contrast woven collars, in a 60-40 cotton-polyster blend.
“We made the collars a little stiffer, because Mr. Palmer requested a few shirts with some cotton and hard collars,” said Tait. “He wore a lot of those back in the day.”
Of Moore’s reaction to having, for the first time, a brand on his back, Tait said, “He is a really nice guy and has the same kicked-back attitude as us. I think he fits the clothing pretty well, and to be honest, I'm happy he is not boring.”
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