Known for its shout-out golf clothes, Loudmouth Golf is dressing the top U.S. men’s beach volleyball team for this summer’s Olympics in London. Phil Dalhausser and Todd Rogers will wear suitably eye-popping board shorts made by the company.
It will not be the first Olympic foray for the firm. At the 2010 winter games in Vancouver, the Norwegian curling team wore Loudmouth’s harlequin “Dixie-A” pants while sliding stones down the ice. Later, Norway’s King Harald V requested a pair.
Loudmouth is associated more with golf and John Daly than other spheres of life, but the company’s tongue-in-cheek prints, blow-up graphics, swirling psychedelics, florals, and cartoons have a following on and off the course. Among the celebrities spotted wearing the clothes are Bill Murray, Selena Gomez, Tim Lincecum, Justin Timberlake, Will Ferrell, Lil Wayne, and Arnold Palmer.
The latest Loudmouth look book shows many ultra-prep, country looks and lots of styles to wear off course. If you have the courage.