Columbia slices its golf line; Polo Golf exec heads to Fairway & Greene

Saturday July 3rd, 2010

Columbia Gives Up on Golf
After one year in the golf apparel business, Columbia Sportswear is canceling its golf collection, citing a difficult business environment. The Portland, Ore., based sportswear company introduced an experimental capsule collection of golf clothing last year in the hopes of translating its highly successful fabric innovations — moisture-wicking, insect-repelling, and sun-blocking materials developed for hunting and fishing — to the golf market. Columbia's spring-summer 2010 clothes, in the shops now, will be its final season.

"Right now it's something we are putting on the back burner," said a spokeswoman for Columbia Sportswear in Portland.

Of course, many of Columbia's great rainproof jackets, lightweight shorts, and breathable mesh shirts remain perfectly adaptable to the golf course. They can be purchased at columbia.com.

Polo Golf Guru to Fairway & Greene
William Draddy, an executive with Polo Ralph Lauren, has been named senior vice president, creative director of Fairway & Greene and Zero Restriction, based in Shelton, Conn. Draddy replaces Fairway's vice president of design, Teri Martin Schleifer, who recently resigned, and is to report directly to Christopher Heyn, the chief executive officer of Fairway's parent company, Summit Golf Brands. Since April 2007, Draddy had been vice president of golf and tennis at Polo, where he directed the company's golf and tennis division sales, marketing, merchandising and design departments. He has also worked as a designer for Joseph Abboud Sportswear, Timberland, and Bobby Jones/Hickey Freeman.

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