The new Chrome Soft golf ball ($37.99/dozen) from Callaway is a three-piece, urethane-covered model specifically designed to allow amateur players to create Tour-like compression at impact.
A low 65 compression provides a very soft feel for all types of players and also significantly reduces spin on long shots for greater distance while Callaway's softest urethane cover provides the type of greenside performance expected from a Tour level ball.
But the real secret to the Chrome Soft design is the SoftFast Core, which features a higher COR than typical soft cores. While this might not sound like a major breakthrough in golf ball design, the fact is, most soft compression models actually create slower speeds at impact as a tradeoff for a soft feel. But according to Callaway's R&D department, the unique core in the Chrome Soft, along with a firmer intermediate layer that helps recover energy lost during impact, solves this problem in a unique way. So much so that even Phil Mickelson, who has an extremely high clubhead speed and typically plays Callaway's much firmer compression SR3 model, is evidently extremely excited by the Chrome Soft's performance and feel.
Because of this somewhat surprising development it's fair to say that the Chrome Soft will appeal to a very wide range of players looking for an extremely soft feel, Tour-like spin around the greens, and low spin and more distance off the driver and long irons.
For a peak at Phil in the Chrome Soft commercial check out the video below:
To see Dave Bartels, Callaway Senior Director Golf Ball R&D talk about the new Chrome Soft, check out the video below:
The Chrome Soft will be available at retail in both white and yellow on January 16, 2015.