From Golf Magazine ClubTest 2012 (May, 2012)
Category: Better-Player Hybrids
Price: $199, graphite
WE TESTED: 2 (18°), 4 (23°) with Aldila RIP VS Proto graphite shaft
KEY TECHNOLOGIES: The club’s maraging steel face contributes to faster ball speeds and a hot, boring flight. More camber in the heel and toe should reduce ground contact for improved playability. The black PVD finish gives it a sleek, rich appearance.
OUR TESTERS SAY: One of the top-rated hybrids. High marks for distance, accuracy, look and playability.
PLAYABILITY: Allows you to work the ball high/low and left/right; trajectory is high enough to land softly but strong enough to burn through wind; cambered sole helps the head maneuver through rough.
ACCURACY/FORGIVENESS: Missile-like accuracy when you hit it well.
DISTANCE: Predictable lengths; hot, lively face and penetrating mid-flight; acceptable length with plenty of rollout on slight mis-hits.
FEEL: Sweet-spot sensation makes you want to hit it again; small head packs a big punch and is stable through impact.
LOOK: Smallish head with a squared toe hits harder than it looks; bottom white scoring line pops off the black clubface.
Not the most forgiving hybrid—offcenter hits pay a price; some testers have difficulty elevating shots off the fairway, especially from downhill lies.
From The Shop Blog (April 27, 2011)
Three players at last week's PGA Tour event, the Heritage, had the new Adams Idea Pro a12 hybrids in their bags, including Brandt Snedeker, the eventual winner. Tom Watson and Ryan Moore also currently play the Idea Pro a12.
On May 5, when the clubs begin arriving in pro shops, you can play them too.
With the Idea Pro a12, the Plano, Texas, company continues its trend of producing hybrids with a high toe area, compact head, square face and dark color for reduced glare.
The a12 also features a steel sole plate and a weight screw that rests flush along the bottom of the club. The sole plate helps the a12 work through the turf more effectively, and the added weight helps launch the ball on a higher trajectory.
The Idea Pro a12, which will have a suggested retail price of $299, will be available in lofts between 16 and 26. Players can chose between regular, stiff or x-stiff versions of two stock shafts, an Aldila RIP VS Proto or a Matrix OZIK Altus.