Monday, January 13, 2014

Lydia-ko-cn_640Callaway announced today that it has signed 16-year-old LPGA phenom Lydia Ko to an endorsement deal. Ko will play all Callaway clubs with an Odyssey putter.
From Callaway's press release:

"Lydia is an exceptional talent and a great addition to our staff," said Nick Raffaele, VP, Sports Marketing, Callaway Golf. "Last year we had several Pros win after successfully transitioning into our products and we're excited to see what Lydia can accomplish on the LPGA with the world's best clubs, balls and putter in the bag."
"Lydia is digitally connected with golf enthusiasts across the world," said Harry Arnett, SVP, Marketing, Callaway Golf. "Her meaningful participation in the fast, interconnected network of golf makes her an exciting fit for our strategic objectives."
youngest ever to win an LPGA event successfully defended her title in 2013
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