By Woody Hochswender To mark the introduction of its next-generation Powerband 3.0 shoes at the Waste Management Phoenix Open this week, Adidas Golf is providing fans with an actual reason to shout “in the hole” at the par-3 16th.
The company will give away 10,000 free pairs of Powerbands if either Kenny Perry or Pat Perez—its sponsored professionals—makes an ace on the stadium par 3. Fans must register at the Adidas website in order to be eligible.
The Powerband 3.0, which retails for $140, incorporates Adidas’s new “thin tech” design, which the company says brings golfers closer to the ground for greater stability and balance.
What are the odds of one of these pros making an ace? Various studies have tried to ascertain the chances of making a hole in one, from 45,000-to-1 for the typical golfer to about 3,000-to-1 for a PGA Tour professional. Either way, those are long odds, but better than the lottery.