Alex Holderness and John Bourne crafted their eponymous label in a protest (of sorts) against the big-brand, hyper-athletic styling that has come to dominate the golf apparel market.
Forget the loud colors and busy prints you’ll see elsewhere—with Holderness & Bourne it’s all about solid colors (mostly shades of blue, white and a few pastels) and flattering horizontal stripes. Every item looks polished, professional and comfortable—the quintessential country club uniform.
Descriptions like “understated” and “subtle” are the driving forces behind the brand’s aesthetic. The founders’ reverence for the game’s historic figures and courses—think Donald Ross and C.B. Macdonald—informs their preference for classic styling and a tailored fit.
In addition to polos, sweaters and vests, you can also find an assortment of bags, belts and headwear on the website: holdernessandbourne.com.
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