Phil Mickelson partners with 'futuristic' frozen yogurt company

Phil Mickelson partners with ‘futuristic’ frozen yogurt company

Phil Mickelson is going straight from one sticky situation to another.

In the immediate aftermath of his headline-grabbing putter show at the U.S. Open this week, the 43-time PGA Tour winner and business partner Steve Loy are opening 30 Reis & Irvy’s fro-yo locations in San Diego, Mickelson said in a statement. “I’m absolutely thrilled to be part of such transformative industry change,” he said. “I’ve pushed boundaries my whole career and that mind-set carries over into the business world.”

Reis & Irvy’s self-checkout locations consist of robot-engineered vending machines that serve up to seven flavors of yogurt and six toppings. They’re installed for free by the company, San Diego-based Generation NEXT Franchise Brands, which has awarded $130 million in franchise and licensing contracts since its launch. Once installed, these 15 square foot, 1500-pound machines are designed to require very little maintenance: they self-clean every 200 orders. Want a demo of this “froyo meets robo” concept? You can check it out below: