Tiger Woods announced Wednesday a partnership with Sol Republic, an electronics company that makes headphones, speakers and accessories.
“Music is a huge part of my life and my training; it inspires me to work harder, stay focused and get better every day,” Woods said in a release posted to tigerwoods.com. “It’s exciting to find a brand that cares about music the way that I do, and I’m ready to work with Sol Republic on bringing that passion to life.”
A lost year on the course translated to a busy year off it for Woods in 2014. In December, he signed a four-year deal with Hero MotoCorp, the world’s largest manufacturer of two-wheelers, worth a reported $8 million per year. This summer, he added a deal with MusclePharm, a performance and lifestyle sports nutrition company, to be his bag sponsor, replacing a similar deal he had with Fuse Science. He also unveiled plans for “The Woods Jupiter: Sports and Dining Club,” a 5,900-square foot restaurant to open in Jupiter, Fla. later this year.
The Hero MotoCorp signing marked his most lucrative sponsorship since he lost endorsement deals from Accenture, AT&T, EA Sports, Gillette, Pepsi and Tag Heuer following the fallout from his 2009 scandal. In Fortune’s most recent Fortunate 50 list, Woods placed seventh on the list of all athletes. He earned $31 million in endorsement deals primarily from Nike (up to $20 million per year) and Rolex. Phil Mickelson was the highest-ranked golfer at sixth place, with $33 million banked off the course.
Woods made $108,275 in prize money in 2014, his lowest total as a professional. At the peak of his powers, Woods banked more than $10 million in on-course earnings alone in 2005, ’07 and ’09.
By partnering with a music company, Woods is following fellow Nike counterpart Rory McIlroy’s footsteps, as the World No. 1 signed a multi-year deal with Bose in 2013.