If you’re golfing in Florida, check out your local 19th hole – you might see some familiar faces. Freddie Jacobson, Keegan Bradley and Graeme McDowell will be posted up at the bar.
Not in real life, that is. But their personalized craft beer by GolfBeer Brewing Company will be!
GolfBeer Brewing Company, founded by the three pros in 2014, is launching a series of player-branded craft beers. The first to hit select golf courses, restaurants and country clubs in Florida are Jacobson’s Scandinavian Style Blonde Ale, Bradley’s New England Style Lager and McDowell’s G-Mac’s Celtic Style Pale Ale. The beers aim to meet the taste preferences of each of the golfers.
“[The project] was a combination of three things,” Jacobson said in an interview with Golf.com. “One was the natural connection between golf and beer and the 19th hole, another was starting up a new venture, and third was finding what the gap in the market was. We’ve gone for a more drinkable, refreshing craft beer than what we’ve seen so far today.”
Once Jacobson had done the research and consulted the brewing experts at Brew Hub, Jacobson invited Bradley and McDowell to sign on as business partners. Neither hesitated.
“[Keegan and G-Mac] are both great guys, people that fans and fellow golfers around the world would love to have a beer with,” Jacobson said. “They’re definitely two guys that are fan-favorites.”
“For me as a golfer and a restaurant owner, GolfBeer is the perfect marriage, bringing together two of my favorite things,” McDowell said in a press release. “I am excited to join the GolfBeer team and I look forward to sharing our beers, both at my restaurant Nona Blue and at courses and clubs throughout Florida.”
This is the first time pro golfers have started their own beer company. GolfBeer found a promising launch market in Florida due to heavy demand for craft beer and the large population of golfers and golf courses.
“To have a master brewer develop a beer based on my taste preference has been an incredible experience,” said Bradley in a press release. “The beers are delicious, the concept is unique and I’m excited to be a part of it.”
But don’t worry if you’re not planning on golfing in the Sunshine State in the near future; GolfBeer’s plan is to expand into grocery stores, bars and restaurants in 2015.
“It’s been a long road buy a great learning curve every step of the way. It’s been a lot of fun,” said Jacobson. “With Keegan being from the Northeast, he covers a very nice demographic of the Boston-New York area. We can’t wait to get up there in 2015.”