The European Tour announced that Keith Pelley will be its new CEO, replacing George O’Grady, who said in November of last year that he would step down.
A sports media titan and 5 handicap, Pelley is the president of Rogers Media, a Canadian-based conglomerate responsible for several radio stations, national and local television stations, more than 300 digital properties and the Toronto Blue Jays. As president of Rogers, Pelley helped negotiate a 12-year, $5.2 billion deal for rights to National Hockey League coverage across Rogers Media platforms.
“It was clear that Keith has an unwavering passion for golf as well as a strong grasp of the challenges and opportunities facing not only the European Tour, but the wider game of golf as a whole,” said David Williams, chairman of the European Tour. “He knows the game, respects its history and I have no doubt he will bring an innovative approach to the development of the European Tour on the global stage.”
The European Tour has gradually expanded around the globe under the supervision of O’Grady, who took the role 10 years ago. The tour now hosts events in Dubai, India, South Africa, Morroco, China and Turkey, to name a few, and is likely looking to develop an even further reach.
O’Grady will remain as CEO until Pelley takes over this summer.