World Match Play champ Ian Poulter told Reuters it's time for a change in the European Ryder Cup Qualifying system. In recent Ryder Cups, players with more world points were better served than those with Euro Tour points, a method that Poulter feels needs to be reversed.
"Looking at the last two Ryder Cups, if you took the Race to Dubai European points first and the world ranking points list second you would get the strongest side. But whether or not that happens (next year) we'll have to wait and see.
Ryder Cup hero and U.S. Open winner Graeme McDowell, who, like Poulter, will be playing full time on the PGA Tour in 2011, has said he's not sure if he necessarily agrees with the possible switch.
"The European Tour puts so much into the Ryder Cup that perhaps the emphasis should be on the European Tour and guys should show a commitment to this tour and be rewarded accordingly. But it's a difficult one. You want the 12 best players. Golf is such a global game now, whether you're a European Tour player full-time or not, or you're a PGA Tour member or a dual member, you're still going to play the majors and WGCs and the best events around the world."
In the last Ryder Cup, both Paul Casey, the ninth-ranked player in the world at the time, and Justin Rose, a two-time winner on the PGA Tour in 2010, did not qualify for the European team and were left out of the competition. Tiger least effective celebrity spokesman of 2010According to a study called "Celebrity Advertisements: Exposing A Myth of Advertising Effectiveness," Tiger Woods was the least effective celebrity spokesman of 2010. The study, which was conducted by Ace Metrix, a company that measures advertising effectiveness, indicates that Nike TV ads featuring Tiger had a negative 30% value to the campaign as a whole.
Obviously none of this comes as a huge surprise, as Gillette, AT&T, Accenture and Gatorade all cut ties with Tiger after his well publicized sex scandal, which broke during Thanksgiving of '09. What is at least a bit surprising is that even with all the terrible press El Tigre received in 2010, he barely edged out Lance Armstrong for the overall title – Armstrong's ads for Radio Shack were measured to have almost as negative a value as Tiger's had for Nike.
Note: The same study ranked Peyton Manning, who endorses Mastercard, Gatorade and Oreo cookies, as the best celebrity mouthpiece. Tweet of the Day