Quick question: Is a music video featuring 43-year-old Jim Furyk rapping about his 59 at Conway Farms a good idea?
No, of course not. But in an apparent attempt to piggyback on the social media success of the "Golf Boys" and hype the FedEx Cup playoffs, the PGA Tour let it happen. Geoff Shackelford said it best:
"The word pathetic comes to mind annually when watching the PGA Tour attempt to make FedEx feel like they are getting their $50 million or so dollars for sponsoring the lamest 'playoff' in sports," writes Shackelford, "but rarely are the attempts in any way awkward, brutally annoying or disturbing in the amount of man hours so clearly devoted to the cause. Until now."
UPDATE: The above video has been taken off of the PGA Tour's YouTube page, but the lyrics, transcribed here by Ryan Ballengee, are a fun read. Something tells me that "I hope to play great and get real hot / Gotta grind it out, man, on every shot" won't exactly be going down alongside the words of Biggie and Tupac in the annals of hip-hop history. For more news that golfers everywhere are talking about, follow @si_golf on Twitter, like us on Facebook, and subscribe to our YouTube video channel.