2. Although Jimmy Demaret, left, with friends John Geertsen, center, and Bing Crosby, won three Masters and 20 other tournaments in his PGA Tour career, he is best known for revolutionizing golf style. When he joined the tour in 1927, all the players wore the same thing: heavy brown or gray slacks, brown or black shoes, a white dress shirt, a tie, and sometimes a fedora. After a trip to New York's Garment district in the late 1930s, Demaret began wearing bright colors and lighter materials. In 1947, Demaret told Time magazine that he had been offended by sloppily dressed golfers when he was caddying as a boy. "I think there is no more beautiful place in the world than a green golf course ... and I want to dress for it," said Demaret. A Fifth Avenue tailor made him sports clothes in electric blue, bottle green, canary yellow and vermilion.