14. How will Tiger's absence affect the PGA
Tour? Short term, interest in pro golf will be down
without Tiger, and TV ratings will follow, but with
the Olympics coming in August and NFL and college
football hot on its heels, golf was already headed for
the back pages.
Long term, the Tour better pray that
Tiger makes a full recovery, because if he doesn't,
the networks may reconsider the buy-in price for the
Tour's next TV contract, which is up for renewal after
When it comes to TV, Tiger is the Tour.