The FedEx Cup needs to deliver traditions – direct!

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Loving the Cup By Kevin Cook FedEx spent an estimated $1 zillion to sponsor the Tour's season long points race and playoffs, but money isn't everything. To win golf fans' hearts, the FedEx Cup needs to deliver traditions — direct! Like... Online Tracking of Lost Balls
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Priority Trophy Delivery — All Playoffs End by 10:30 the Next Business Day
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The Purple Jacket
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Quirky Pairings
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Long-Driving Contest
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Movie Night
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Announcers Using Special Terms
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And for $10 Million, the Cup Gets More Than a Kiss