Scott Carlyle, Business Unit Leader/Women's products and wedges: "Our goal with the Bloom is to design a 100-percent women's specific line. We use modern manufacturing technologies to create the best combination of shape, loft and weight, to increase distance and forgiveness for women's swing speeds."
How it works: The 13-piece set blends high-tech performance with tasteful, sporty cosmetics in a driver, fairway woods, hybrids, irons (seven of them), Niblick (a shorter, more controllable hybrid club to facilitate chips, pitches, approaches, and recoveries) and VP 509 mallet putter. The Bloom is great for walkers, too. A lightweight stand bag (included) has roomy pockets, valuables pouch, rain cover and umbrella strap. You can also purchase matching Bloom accessories and apparel.