The USGA and Marvel are teaming up to spread youth engagement in golf
The USGA is teaming up with an unusual partner in an effort to spread the reach of its game. Some might even call the effort “super.”
The USGA on Tuesday announced its partnership with Marvel to create a Junior Golf Guide, hoping to engage and educate junior golfers on the values of the sport. This collaborative product will take the form of printed and digital comic books featuring Marvel Superheroes in golf settings. The first comics will be available in June, and posters will be made available on Sunday at the U.S. Open at Pebble Beach in three weeks.
“We’re excited for this opportunity to introduce and teach the game of golf to a junior audience in a way that’s completely unique,” said Mike Davis, CEO of the USGA. “Utilizing the power of the Marvel Universe will help us introduce the game to potential new golfers while also giving our existing players a fun new way to learn.”
The Marvel publications will replace already-existent Peanuts/Snoopy rules books, which have existed for almost 30 years and perhaps may seem outdated to today’s youth. The announcement has already generated excitement on social media realms, garnering over 1,800 likes on Twitter and over 11,000 on Instagram.
The announcement comes on the heels of Marvel’s Avengers: Endgame, which was released in April and became the second-highest grossing film and highest-grossing superhero film ever. The franchise has dabbled in sports before, but this is certainly its most significant commitment to golf. Its popularity is sure to generate buzz with the younger demographic, one the sport covets in its desire to continue to grow.