Golf Company CEO Turns To the Game After Fire

Reid Hatley turned to golf after his golf accessory warehouse burned down.

For one young CEO in Idaho, golf has become the perfect distraction—and therapy.

Reid Hatley’s business, which manufactures accessories for golf courses, including famed tracks such as Pebble Beach, St. Andrews and Merion, was burned to the ground by an arsonist and thief in June. In the aftermath of the disaster, Hatley turned to golf to help him process what had been lost and what needed to be rebuilt, according to a feature in the Spokesman-Review

In his college days, Hatley played competitive golf for the University of Arizona. But he hadn’t played a competitive season since 2008, and with so much effort needed to get the business back on track, golfing seemed at first like an unlikely outlet for his time. Instead, it was just what he needed to clear his head.

“It’s really what kept me sane,” Hatley told the Spokesman-Review. And he’s really good too! Hatley won mid-amateur player of the year in the Washington State and Pacific Northwest golf associations.

Now, with the fire situation mostly behind him, the business is thriving again and working out of a new building, although Hatley estimates they won’t be back at full capacity until next spring. They’ve managed to keep their old customers and add new ones. Hatley is excited about the work his company is doing for Bluejack National, a course near Houston that was designed by Tiger Woods and had its soft opening this week.

He plans to visit the course—and hopefully to play a round with Tiger.