Beer me! Michelob ULTRA debuts the ultimate golf bag

August 7, 2018

If your tee time tends to double as an excuse for a four-hour party, then Michelob has the ultimate golf bag for you.

Boasting a 128-ounce refillable beer keg, complete with a tap handle and pint glasses, the aptly named ULTRA Caddie Bag is brimming with fun features, like a Bose Bluetooth speaker…

The new Michelob ULTRA Caddie Bag includes a Bose speaker.
The new Michelob ULTRA Caddie Bag includes a Bose speaker.
Courtesy of Michelob

LED lighting, and a built in tablet to stream the media of your choosing.

Surprise! The Michelob ULTRA Caddie Bag has room for a 128-ounce keg.
Surprise! The Michelob ULTRA Caddie Bag has room for a 128-ounce keg.
Courtesy of Michelob

Oh yeah – there’s even room for your clubs!

Michelob is set to debut the ULTRA caddie bag at the 2018 PGA Championship.
Michelob is set to debut the ULTRA caddie bag at the 2018 PGA Championship.
Courtesy of Michelob

A prototype of the bag will make its debut at this week’s PGA Championship at Bellerive in St. Louis, Mo.

Check out the bag’s features in all their glory by watching the video below.