Titleist's New Pro V1 and Pro V1x

Titleist’s New Pro V1 and Pro V1x

Titleist-ProV1-ProV1x_299x224_0.jpg
Titleist Pro V1 and Pro V1x
Schecter Lee

Titleist’s new Pro V1 and Pro V1x balls
have a tough act to follow. Consider that
their predecessors (released in 2007)
combined for 26.2% of balls sold in
this country through December 2008.
(Source: Golf Datatech).

These new
designs are based on Titleist research
with thousands of amateurs who play
premium “Tour” balls (Titleist and
otherwise). Findings indicate that better
players want their ball to be longer
(okay, so who doesn’t?) and to be more
scuff resistant.

“Admittedly, we can
make incremental distance improvements
today, more so than monumental
ones,” says George Sine, VP, golf ball
marketing and strategic planning worldwide.
“It’s so player-dependent, though.
Some may see 3- to 5-yard increases versus
the prior ball, others may see 1- to 3-
yard gains.”

Regardless, both balls have
a more durable urethane cover (few golfers
will feel a difference
between the old and new models). Pro V1 spins more
than its successor, for improved
mid- and short-iron performance,
and flies on a lower driver trajectory.
By contrast, Pro V1x spins less than the
ball it replaces. The by-product is added
distance and more penetrating iron
flight for those who tend to impart too
much spin. ($46 per dozen; titleist.com)

How they stack up to the previous balls:

Pro V1 Pro V1x
Design goal Fly longer, more durable cover, more spin with irons Fly longer, more durable cover, less spin with irons
Core Larger by 1.3%; same materials; new blend of materials Unchanged (inner and outer cores)
Compression Slightly firmer Unchanged
Mantle layer Thinner; new ionomer blend Same thickness; new ionomer blend
Cover Firmer; new urethane blend; same thickness Firmer; new urethane blend; same thickness
Dimples Modified dimensions to improve aerodynamics Modified dimensions to improve aerodynamics