The new Titleist drivers and woods are the result of a concerted effort to improve distance results in the company's big sticks.
The new Vokey WedgeWorks K Grind wedge model comes in just 54- and 56-degree lofts with increased bounce and camber), and is offered in either brushed chrome or oil can finish.
Scotty Cameron is continuing his innovative ways with two new limited run Concept X models, the CX-01 and CX-02.
Two new Titleist drivers appeared on the USGA conforming list today and are being tested by the company's Tour staff at the U.S. Open at Shinnecock Hills on Long Island.
The AVX is aimed at players who prefer a soft feel (softer than Pro V1), lower trajectory and big-time distance.