From Golf Magazine ClubTest 2012 (March 2012)
Category: Game-Improvement Drivers
WE TESTED: 9.5° with Mitsubishi Rayon Diamana Kai’li graphite shaft; 10.5° with Mitsubishi Rayon Diamana ’ilima graphite shaft.
KEY TECHNOLOGIES: Users can adjust lie and loft independently of each other (up to 16 combinations) to affect launch, spin and direction. The 910D2 has a 15 percent larger max ball speed area than the 909D2 to increase velocity across the face.
OUR TESTERS SAY: Among the top performers in its class. Very high marks for look, feel and playability.
DISTANCE: Most testers find it has pretty strong credentials; quite a few “good misses”—doesn’t penalize bad swings.
ACCURACY/FORGIVENESS: Reliable directional forgiveness; face compensates well for misses left or right of center.
FEEL: A real standout; gives information you need on every shot—instantaneous, clean, crisp, responsive, springlike feel.
PLAYABILITY: Top-notch performer; offers creative players more workability than most; adjustability is perfect prescription for finding a consistent ball flight.
LOOK: Best in show; classic beauty disguises its size; fulcrum alignment aid is helpful; black finish with contrasting white scoring lines frames the ball.
Proves to be too demanding for some mid-handicappers; not the most forgiving of the bunch.
Category: Tour Drivers
WE TESTED: 8.5°, 9.5° with Mitsubishi Rayon Diamana ’ahina graphite shaft; 9.5°, 10.5° with Mitsubishi Rayon Diamana Kai’li graphite shaft
KEY TECHNOLOGIES: The slightly deeper, smaller face (445cc to the 910D2’s 460cc) targets players who prefer less spin. The adjustable SureFit Tour hosel allows you to alter launch conditions. A thinner crown (than the 909) and lower rear profile shift the center of gravity (CG) lower and deeper for improved stability.
OUR TESTERS SAY: One of the top-rated models. Best in class in several categories.
DISTANCE: About as long as any club tested; many guys say it’s a bigger hitter than their current model; moderate distance loss on off-center hits.
ACCURACY/FORGIVENESS: Pinpoint accuracy with good swings; prevents hooks and keeps the ball in play when you miss the sweet spot.
FEEL: Arguably the most outstanding in the field; classic, crisp feel on center hits with plenty of feedback to the hands.
PLAYABILITY: Top-shelf performer; very responsive and reacts well to swing cues; playable, penetrating trajectory in all conditions.
LOOK: A definite favorite; pear shape and tasteful finish with small alignment aid.
The club’s slightly heavier weight isn’t ideal for all testers.
From Golf Magazine (March, 2011)
Category: Game-Improvement Drivers
We tested: 9.5°, 10.5° with Mitsubishi Rayon Diamana Kai'li graphite; 8.5°, 9.5° with Diamana 'ahina graphite; 10.5° with Diamana 'ilima graphite
Key Technologies: "SureFit Tour" adjustable hosel helps to achieve proper launch, spin and direction through 16 loft/ lie combos. Tweaking loft (+1.5° to -0.75°) creates 825-rpm difference in backspin and 1.5° variation in launch angle.
OUR TESTERS SAY: One of the top drivers tested, highly rated in all categories. Titleist's best driver to date for the masses.
DISTANCE: Several testers hit it longer than their own; off-center hits go nearly as far as center hits; adjustability leads to longer drives.
ACCURACY/FORGIVENESS: A true fairway finder, tops for overall control; testers rarely hit balls out of play.
FEEL: A different feel for Titleist; pleasing metallic crack at impact identifies a flushed shot; well-balanced club promotes good timing; crisp, crushed energy transfer.
PLAYABILITY: Consistent high ball flight; very good workability and fun to play; more flexibility to execute various shots than others tested.
LOOK: Traditional shape and simple, effective visual aid on crown; no distractions or gimmicks at address.
A few testers find it can be difficult to keep the ball down; testers with a descending angle of attack get too much backspin.
Category: Tour Drivers
We tested: 9.5°, 10.5° with Mitsubishi Rayon Diamana Kai'li graphite shaft; 8.5°, 9.5° with Diamana 'ahina shaft
Key Technologies: Compact, 445cc head has a "fast" face insert to increase ball speed and distance. The patented "SureFit Tour" dual-angle hosel allows for independent loft and lie adjustments. The low, deep CG increases stability and provides medium launch with mid/low spin.
OUR TESTERS SAY: One of the highest-rated drivers. Tops in playability, near the top of its class in distance, forgiveness and look.
DISTANCE: Most find it as long or a bit longer than their own club.
ACCURACY/FORGIVENESS: Mis-hits get a decent amount of help, causing minimal distance loss.
FEEL: Balanced feel during swing leads to a soft yet crisp impact sensation.
PLAYABILITY: Offers very precise performance on well-struck shots; adjustable hosel makes it a friendly stick for shotmakers.
LOOK: Hard to beat its pear shape and appealing paint job.
Not as much feedback on off-center hits as some testers would like; sound at impact can be a bit dull.
From Golf Magazine (November, 2010)
With the launch of its 910 D2 and 910 D3 drivers, Titleist brings the Tour van experience to your fingertips. Now you can set loft and lie angle independently of one another, thanks to the versatile SureFit Tour (SFT) hosel with patented "dual angle" technology. Its two-axis system enables you to dial in proper launch, spin and direction. Some other adjustable drivers provide excellent directional correction (right or left) through face-angle adjustment but seem to have less effect on launch angle (trajectory) optimization.
There are 16 loft/lie combinations using the SFT hosel. Titleist's robotic testing shows that differences in loft (1.5 degrees more loft than standard to 0.75 degrees less loft) result in an 825 rpm change in backspin and a 1.5-degree variation in launch angle. Tweaking lie angle (between 1.5 degrees upright to 0.75 degrees flat) produces six yards of dispersion change. These are serious numbers when you're trying to optimize ball flight.
That's not all. The "variable" face insert has a larger maximum ball-speed area than the corresponding 909 driver (15% bigger in 910 D2; 10% bigger in 910 D3). In addition, several factors contribute to enhanced stability, including a 17 percent thinner crown (lowers the club's center of gravity); a more sloped rear crown profile (moves CG lower and deeper); and a new swingweight screw location (more rearward than in prior models).
From The Shop Blog (June 29, 2010)
NEWTON SQUARE, Pa. — This week at Aronimink Golf Club outside Philadelphia, Titleist staff players are getting their first chance to play the company's newest drivers — the 460cc 910D2 and 445cc 910D3.
What sets the new drivers apart from previous Titleist models is the Sure Fit Tour adjustment system. Using a torque wrench that comes with each club, golfers can set the clubhead into one of 16 different playing positions to customize face angle, lie angle and the playing loft.
The standard face-angle setting for the drivers is .5° open, but it can be made up to 1.5° open or 1.5° closed. As you adjust the clubface left or right, the effective loft changes within a 2.25° range.
According to Stephanie Bezilla, Titleist's metal woods development manager, the adjustable-head system is a natural advancement of Titleist's Sure Fit system that has been in place to expedite the custom-fitting process. Read more …