For the first time in over a decade TaylorMade is introducing a dedicated line of clubs aimed at women. Called Kalea, the line is comprised of thirteen clubs including driver, fairway woods, rescues, irons, wedges, and a putter, as well as a separately sold cart bag ($189).
The standard set will be sold in six ($675), eight ($899), and ten ($1399), pieces while all clubs will also be available for individual purchase.
The design features of the Kalea club line include optimized lofts, lower and deeper CG locations, more flexible, thinner tip shafts for improved launch angles, and slot technology in the soles for increased and more consistent distance.
All of the technologies are geared toward optimizing performance for slower swing speeds by promoting higher ballflight and improved distance gapping.
“We’ve learned a great deal about product performance in the last decade, much of which was geared toward faster swing speeds,” said Tomo Bystedt, Senior Director of Product Creation. “For us, Kalea was a great opportunity to take our learnings on slower swing speeds and bring them to market with products that provide meaningful performance for female players, and we couldn’t be more pleased with the results.”
In addition to the club line TaylorMade is also introducing Kalea golf balls ($19.99/doz.), which feature a two-piece, low compression design made specifically for slower swinging women players.
The entire Kalea line will be available on December 4th.