TaylorMade-adidas Golf Restructures Product Division

TaylorMade-adidas Golf Restructures Product Division

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The Reboot: The whole new line of TaylorMade RocketBallz (RBZ) clubs was inspired by the 3-wood, the hottest the company has ever made. The club goes so far that it comes in a 17-degree version (2 degrees of loft more than usual).
David Walberg/SI

TaylorMade-adidas Golf CEO Ben Sharpe announced a restructuring of the company's product teams, including TaylorMade and Adams brands, as part of a new strategy called "Playbook 3.0," that follows moving Adams from Plano, TX to Carlsbad, CA. As part of the new strategy, which is focused on making the company more efficient, Sean Toulon, Executive VP, Product Creation, will oversee all product design for TaylorMade and Adams while Josh Talge, VP of Global Product Strategy, will manage all strategy and product lines.

"Playbook 3.0," which was developed after Sharpe conducted a 100-Day Assessment and review of TMaG brands, is based on three keys: understanding golfers' needs, developing innovative products to address those needs and redefining product distribution.

"History has proven innovative product drives the market; so we realigned resources to ensure innovation was at the core of all new products," said Sharpe. "The recently launched RSi Irons have produced a strong response because of the innovative Face Slot technology and later this week we will unveil a second product that has our Tour players feeling invincible."

TaylorMade-adidas Golf Company is headquartered in Carlsbad, CA, and sells golf clubs, balls, clothing, and accessories under the TaylorMade, adidas Golf, Adams, and Ashworth brands.

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