Rebel Without a Brand

April 7, 2010

In a move that turned
some heads, Ryan Moore has played
the 2009 season without any
endorsement deals. Moore, who before winning the PGA Tour’s 2009 Wyndham Championship struggled as a pro after a sterling
amateur career, admitted that
he doesn’t know how much money
he passed up for the freedom to
play a mixed bag of clubs and wear
what he pleases. We polled some
of the game’s top agents and player
representatives in the business
to see how much money those
endorsements are worth.

All of the agents agreed that
Moore’s best option would be to
signjavascript:void(0); an all-inclusive deal with a
major equipment company.
While individual deals like those
listed on the right could see him
earn around $300,000 at best,
a single deal with a major club
manufacturer to cover his hat, shirt
and bag with its logo could net the
young pro anywhere from $300,000
to $500,000, or a little less if he
wanted to keep playing a mixed set.
It might not match the $20 millionplus
Tiger reportedly gets from
Nike, but it’s not bad work for the
120th-ranked player in the world.

The Hat — $200,000
Tour Agent: “He should
have kept his Ping
hat, even for free. Get
on good terms with a
company and you might
be rewarded later.”

Chest logo —$50,000
Tour Agent: “They’re
not easy to get, but
corporate logos can
bring big bucks because
they’re so visible on TV.”

The Bag — $50,000
Tour Agent: “Bags
don’t pay much,
because they’re not
always visible. Could
be a tough—but not
impossible—sell for a
mixed bag of clubs.”

The Shoes — $0
Tour Agent: “Shoes
aren’t that identifiable
and apparel companies
are not paying a lot.
Usually a throw-in on
an equipment deal.”