From Golf Magazine (March, 2011)
IT’S FOR: Tour level players and skilled amateurs.
SKINNY: The 4-piece ball, available by summer, has a story
all its own. A lightweight rubber-less core (made of polymer)
makes the mantle and cover 10 percent heavier. As a result,
drives launch with less spin (100-200 rpm) but maintain
spin longer for better carry and control. The 20XI-S (replaces
One Tour) has Nike’s softest urethane cover ever for max spin
and feel on approach shots; the 20XI-X (replaces One Tour D)
has a firmer cover for lower spin and more length.
1. Consumer takeaway
piece at retail explains Nike’s
ball offerings and how the
products are designed for
different player types.
2. A fitting tool available at
nikegolf.com provides player
profiles (competitive, want to
hit it longer, have fun, etc).
Select a profile, answer a brief
series of questions and the tool
directs you to the “right” ball.
3. Sales reps and technicians
use a proprietary software
program at demo days.
Software recommends ball(s)
based on launch conditions
(captured using a launch
monitor) and your preferences.
$46 (per dozen),
• Buy Nike balls
• The Shop blog: Nike pros, clubs and balls