Course of Style: Pink proves it’s perfect for the course, Justin Rose switches to Ashworth

May 18, 2012

Did you notice how snappy everyone looked at the Players Championship on Sunday? In honor of Mother’s Day and to show support for the Donna Foundation, a Jacksonville, Fla., charitable organization that raises funds for breast cancer research at Mayo Clinic, the TPC Sawgrass was a sea of pink. Pink shirts and white trousers, pink trousers and white shirts, pink hats, pink ribbons, pink shoes, pink belts. Even the caddies and quite a few spectators wore pink.

Although pink off the course is widely regarded as unmasculine, the guys looked uncommonly good: Phil Mickelson and Jonathan Byrd in pink pants; Zach Johnson, Kevin Na, and Martin Laird in pink golf shirts; even Jhonattan Vegas, who wore a shirt that was so pink you needed sunglasses to look at steadily. (Johnny Miller quipped that it must have had a battery in it).

The reason why pink looks good on golfers is because the course is green. Pink and green, as mentioned here regularly, tend to be on very friendly terms. A groomed golf course supplies the perfect complementary color. It’s worth remembering: On the greens, it’s okay to Think Pink.

Justin Rose in Ashworth

Justin Rose in Ashworth apparel

Ash of Rose
Justin Rose, who recently won the WGC-Cadillac Championship at Doral, is about to become the new face of Ashworth Golf, a brand with a rich golf history. The 31-year-old Englishman by way of South Africa is ranked No. 9 in the world and will make the switch from Adidas apparel and footwear to Ashworth’s at next week’s European Tour BMW PGA Championship in Wentworth, England. He joins Fred Couples, a longtime brand ambassador, and Sean O’Hair.

Rose, who has won a total of four times on the PGA Tour, will be wearing the company’s new EZ-TEC2 golf shirts, made of fully synthetic performance fabrics. It’s a departure for Ashworth, which was known for its cottons. Like Couples, Rose will be wearing spikeless golf shoes, in this case, Ashworth’s Cardiff model.

It’s a fairly seamless switch for Rose, since Adidas Golf, his former sponsor, and Ashworth are part of the same parent company.