Course of Style: Teeing off with Brooks Brothers

Course of Style: Teeing off with Brooks Brothers

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Fore! Customers at Brooks Brothers in New York can now play St. Andrews while they shop.
Brooks Brothers


Brooks Brothers
and the game of golf go way back, but this season the venerable
retailer is going for the pin. As part of its deal as official clothier
to St.
Andrews Links
, the third floor
of the flagship store at 346 Madison Avenue in New York has been
completely renovated to showcase the first collection of St. Andrews
clothes-and, for those of us who hate to shop,
they’ve installed a state-of-the-art indoor PGA Tour golf
simulator.

The whack of Callaway-supplied
clubs now joins the ka-ching of cash
registers in what is probably a first for a retail clothing
establishment. The simulator, made by aboutGolf,
allows browsing
shoppers to select various courses from St. Andrews-the Old
Course
, the New Course,
the Jubilee Course-and
then practice their game in 3-D. If you haven’t had a chance
to mosey on over to Brooks Brothers lately, it’s worth a
trip.

Brooks Brothers, which wrote the book on American sportswear (its
famous button-down collar shirts were originally conceived for polo),
made its first golf clothing collection in 1890. Currently, its website
features golf on its homepage, and elsewhere at the site there are
articles on golf course etiquette and how to dress for various golf
occasions (for example, golf with your boss vs. golf with your
buddies). On the whole, pretty helpful.

Ashworth
introduces golf style expert

Speaking of golf style advice, this month Ashworth Golf debuts its
first ever “resident golf style consultant.” Her
name is Mahjuba Levine, who is described as a San Diego-based style
expert (Ashworth, a division of TaylorMade-adidas golf, is based just
north of San Diego). She will provide fashion tips to golfers on
Ashworth’s Web site,
Facebook and Twitter.
You can see a clip of her on YouTube
here:

Levine has also been charged with helping the Ashworth team dress the
company’s sponsored athletes, Fred Couples, Sean
O’Hair, and Ryan Palmer. Although we doubt that Couples
really needs it.