Course of Style: Chris DiMarco signs apparel deal with Tehama

March 5, 2010

Tehama, the golf apparel company, has signed Chris DiMarco, ranked 22nd on the all-time money list, to an exclusive clothing deal, the company announced this week. DiMarco will wear the company’s apparel on tour as Tehama seeks to bring its brand to a new level of awareness.

The Colorado-based Tehama, founded by Clint Eastwood and Nancy Haley in 1997, has been through a lot of changes in the last year. Known for its luxury fabrics and environmental approach (“tehama” is an Indian word meaning “abundance of nature”), the company was acquired last fall by Nacabi Trading Inc.

It recently entered into an agreement to design and produce a revived golf wear line for IZOD, a company long known for its own licensing activities (it was at one time the producer of Lacoste-branded clothing). The new IZOD G (for “golf”) collection, produced by Tehama’s director of design, Anne Ingham, was exhibited at the PGA Merchandise Show last month. It arrives in stores in the fall.

Tehama’s new chief executive is the genial Steven Banks, a former executive with Alexander Julian’s Colors and other companies.

TaylorMade-adidas Names Executives

TaylorMade-adidas, the parent company of Adidas Golf, announced a couple of executive changes: Bob Maggiore, a longtime TaylorMade executive involved in marketing the company’s highly successful clubs, was named vice president of brand and product marketing for TaylorMade; and Harry Arnett, another TaylorMade veteran, was appointed vice president of brand and product marketing for Adidas Golf and Ashworth, the footwear and apparel brands.