Course of Style: Big, brash colors sweep the Open field

Course of Style: Big, brash colors sweep the Open field

The early rounds at the U. S.
Open saw an explosion of color. Even normally staid-looking players
have opted for eye-popping hues — David Toms in a scarlet red
shirt, Davis Love III in pink trousers (left) — and the game’s young guns were especially vivid.

Numerous golfers wore bright
red on Thursday, a color that stands out sharply against Congressional
Country Club’s emerald green fairways. Members of the big, bold red
group included Ian Poulter (in a zip-neck red shirt and plaid pants),
Rory Sabbatini, Bubba Dickerson, and Aaron Baddeley.

Other colors made bold
statements too. There was the acid-green team, which included Sergio
Garcia and Ben Crane. Rickie Fowler went with his purple-people-eater
look in the opening round, and then donned a multi-green color-block
shirt Friday. Puma’s other sponsored golfer, Johan Edfors,
went with bright yellow on Thursday, showing that Puma Golf has led the
current splash of outre colors.

The color trend even applies to
equipment (like TaylorMade’s white woods) and shows no signs of letting
up. Last week, Adidas Golf gave a sneak preview of a major new fashion
collection that the company plans to introduce this summer. It would
not give too much away to reveal that this new collection is all about
color — a profusion of wild color throughout a golfer’s wardrobe.