Course of Style: Ashworth's new casual footwear

Course of Style: Ashworth’s new casual footwear

At a time when the ranks of regular golfers seem to be declining
slightly, golf manufacturers have been looking for ways to make the
sport more attractive to the casual golfer. Various notions have been
offered, from game improvement clubs to more forgiving balls. On the
apparel side, several manufacturers are now offering less-structured,
more comfortable shoes that take you from office to golf course without
a hitch.

This week Ashworth Golf,
building on the easy style of its sponsored golfer Fred Couples,
introduces a full line of casual footwear. Four new styles will be
hitting the shelves in early June:

  • The

    ($120), a crossover golf shoe with treaded sole and sneakerlike look
    that can be worn on the street or the course.
  • The
    ($90), a saddle shoe
    with suede and leather uppers that can also be worn on or off;
  • The
    Ash Standard
    Issue ($70), a
    sneaker with a canvas upper and leather accents
  • The
    ($140), a slip-on
    loafer for off-course wear.
  • “The uniqueness of golf is that golfers don’t just wake up on a
    Saturday and decide they’re a golfer that day and then go back to being
    a lawyer, insurance salesman, banker, or whatever on Monday,” said
    Harry Arnett, vice president and general manager of Ashworth. “In
    apparel and footwear that means having products that not only perform
    and look great on the golf course but can easily and seamlessly be worn
    off of it.”

    Want to play a quick nine or visit the range after work? Tired of
    bending over to take off your golf shoes in the parking lot before
    returning to the real world? Couples has shown that these kind of shoes
    can be playable. You can learn more about the new line at