For his big win at the Valero Texas Open last weekend, Adam Scott wore clothes from the RLX Golf line by Polo Ralph Lauren, to the unofficial delight of the Polo people, who do not sponsor the Australian pro.
On Sunday, Scott donned an RLX fitted beige golf shirt — known in company parlance as a “tech pique polo” — and a pair of RLX charcoal-gray, tropical-wool stretch trousers. Apparently, Scott bought them off the rack, just as you and I would, since he has no endorsement relationship with the Ralph Lauren brand. Company executives declined to comment, except to say that Scott “looked amazing” and that he appears to be “a fan of the brand.”
In this age of golf star multi-branding, Scott’s sponsorship situation is unusual but not unique. Scott last year re-upped with Titleist, his ball and equipment sponsor. Like some other Titleist golfers, he tends to freelance his apparel choices, since Titleist does not really make clothing (except for outerwear, gloves and shoes, which he wears). Typically, Titleist-hitting players find some apparel they like and go with it without sponsorship, keeping it low key. However, Davis Love III is a Titleist-sponsored golf pro who also represents the Ralph Lauren brand (Polo not RLX Golf). At one time Scott, who could be mistaken for a male model, wore and endorsed Burberry golf clothes, but no longer.
Golf apparel makers are always pleased when a top professional chooses, without remuneration, to wear their clothes — especially when he wins.
Cash for Clunkers (On the Links)
Now here is a novel idea — trade in your old, worn, battered, smelly, disgusting shoes and get credit toward a new pair of Adidas THiNTech golf shoes. Now through July 5, U.S. consumers can trade in any old pair or brand of shoe (golf and non-golf), at a participating retailer and take $20 off a new pair of 2010 Adidas golf shoes above $120 manufacturer’s suggested retail price. This includes models from previous seasons as well as new models with advanced THiNTech with PINS (Performance Insert System), a low-profile cleat-attachment system aimed at getting golfers closer to the ground for better ball striking.
“This is a great opportunity to give golfers a way to get rid of older, obsolete footwear that’s not helping their games for our latest products and technologies,” said Harry Arnett, vice president of brand and marketing for Adidas Golf and Ashworth.
This is for real. (Click here for a list of retailers in your area.)