Cobra AMP Driver

February 7, 2013

From Golf Magazine ClubTest 2012 (March 2012)

Cobra AMP Offset
Category: Max Game-Improvement Drivers
Price: $249

WE TESTED: 10.5°, 11.5° with Aldila RIP graphite shaft
KEY TECHNOLOGIES: The “Speed Tuning” process pre-customizes the club by head speed or driver distance. Faster swingers, for example, get heavier, shorter shafts, while “moderate speed” players (80-95 mph head speed, 200-240 yards) get light (50 gram) shafts at 45.75” to 46”.

OUR TESTERS SAY: Not the longest, but a very good option for slicers who need help keeping the ball in play.

DISTANCE: Solid shots are consistent with most testers’ own drivers; offcenter hits lose little distance.
ACCURACY/FORGIVENESS: Takes the big slice completely out of the equation; large face provides plenty of help for less-than-stellar swings.
FEEL: Light and balanced throughout the swing; mis-hits don’t feel harsh.
PLAYABILITY: Nearly impossible to slice; drives favor the left side of the fairway; high draw is the predominant ball flight.
LOOK: Snazzy graphics, orange grip will appeal to younger generation; silver crown has a useful aiming aid.

One group of testers seeks more length; some guys consistently hit the ball too high; a few find the offset too pronounced.

Cobra AMP
Category: Game-Improvement Drivers
Price: $299

WE TESTED: 8.5°, 9.5°, 10.5° with Aldila RIP graphite shaft.
KEY TECHNOLOGIES: Adjustable Flight Technology (AFT) allows you to open or close the clubface as much as 2 degrees. Bulge and roll is tilted on the face to improve accuracy on common (low heel/high toe) mis-hits. Reduced roll low on the face is intended to produce higher launch without increasing spin.

OUR TESTERS SAY: Among the most forgiving drivers in its category. Testers appreciate the club’s  simple, effective adjustability features.

DISTANCE: Many testers get respectable output on best hits; minimal distance loss on off-center hits; good consistency, regardless of the quality of the strike.
ACCURACY/FORGIVENESS: The club’s strong suit; helps marginal golfers find more fairways; excellent sidespin reduction; better than most at keeping you in play.
FEEL: Easy swinging, lightweight club; head feels stable and is easy to track all the way through impact.
PLAYABILITY: Club favors shot correction and spin reduction over workability; several testers like its mid-high ball flight. 
LOOK: Silver-gray head and contrasting black face make alignment easy; subtle “Cobra” mark on crown and non-glare finish.

Some testers experience a muted feel at impact; many guys find orange accents and grips are overdone and cheapen its look.

From (January 9, 2012)
Rickie Fowler's influence on Cobra-Puma Golf is undeniable. While rumors swirl that Fowler is joining Cobra's Tour staff, nothing official has been released yet. However, Puma's apparel line is already awash with Fowler's favorite colors, and now even the accent colors on Cobra's latest clubs are getting the Rickie treatment.
But if you look past the orange highlights on the new AMP (Advanced Material Placement) driver, you'll see an innovative approach to customization. Instead of an adjustable weight system, Cobra has manufactured the drivers with the weight and center of gravity in different locations for each loft.


Cobra AMP Driver

Cobra Golf
Cobra AMP Driver

"It's all about moving weight inside the head, strategically, to position the center of gravity very precisely,” says Tom Preece, Cobra Golf's vice president of research and development . “So it's really about pre-customizing the driver based on a player’s clubhead speed."
Like last season's S3 drivers, the sweet spot of the AMP drivers does not make a circular pattern around the middle of the face. Instead, it's elliptical, moving from the low heel to the high toe area because that's where Cobra's researchers found that golfers mis-hit drives most often.
"We've actually maximized ball speeds for shots that miss the center of the club face in this elliptical pattern," says Preece.
Using a torque wrench, the AMP’s face angle can be adjusted to one of three positions: neutral, two degrees closed or two degrees open. Cobra is also offering a draw version that has a built-in offset. According to Cobra, the face on the draw version should close more easily on your downswing to diminish slices.
Both AMP drivers, which should start arriving in pro shops around Feb. 15, will come standard with an Aldila RIP Speed Tuned shaft and should cost about $299.