From Golf Magazine ClubTest 2013 (March 2013)
Cobra AMP Cell Pro Driver
Category: Tour Drivers
WE TESTED: 10.5° with MRC Kuro Kage 60 graphite shaft
DISTANCE: Several testers find it makes a statement on center hits by far exceeding their current club; consistent length across this active face—minimizes distance penalties on mis-hits.
ACCURACY/FORGIVENESS: Super accurate on the course, makes fairways look drivingrange wide; plenty of forgiveness and control, no horrible misses.
FEEL: Explosive face rockets shots into the air; satisfying crisp crack transmits positive vibrations; good amount of head feel during the swing.
PLAYABILITY: Easy to play controlled fades and draws; many testers experience a slight draw ball flight; very functional adjustment features really help to dial in your desired flight.
LOOK: Orange head is surprisingly attractive—it’s not distracting at address; easy to verify loft and face angle by looking through a small “window” on the hosel.
Traditionalists probably wouldn’t pick this up off the rack—their loss; bright orange head and busy shaft graphics can be a turnoff.
BOTTOM LINE: One of the top performers in its class. Very high marks for distance, accuracy/forgiveness and feel. The easy-to-use adjustment system makes for real, noticeable shot-shape changes.
HOT STIX'S TAKE
Launch: Low to mid
Easy adjustability includes 7.5° to 10.5° lofts; slightly open face at address; fade-bias option.
Cobra AMP Cell Driver
Category: Game-Improvement Drivers
WE TESTED: 9.5°, 10.5°, 11.5° with Fujikura Fuel graphite shaft
DISTANCE: Many testers describe length to be a bit above average; a few get impressive yardage on solid hits.
ACCURACY/FORGIVENESS: A straight hitter that covers up misses well; the big sweet spot is hard to miss; a small dispersion pattern leads to consistent results.
FEEL: This head punishes a ball; testers really like its powerful sensation at impact; light but balanced throughout the swing.
PLAYABILITY: Most testers experience a consistently high trajectory; shots can be shaped in either direction but straight is the easiest shot to hit.
LOOK: One of the favorites in the test; multiple color choices are a nice option; some guys believe it encourages proper alignment at address.
Some testers want more pop, more distance out of it; a few guys say it’s not the best at shaping shots.
BOTTOM LINE: An admirable feel, a great look, and balanced overall performance make it an exciting option.
HOT STIX'S TAKE
Spin: Low to mid
Easy adjustability. Draw bias eliminates left-to-right sidespin. Little ball-speed loss on mis-hits.
Cobra AMP Cell Offset Driver
Category: Max Game-Improvement Drivers
WE TESTED: 10.5°, 11.5° with MRC Cobra AMP Cell graphite shaft
DISTANCE: Offset design helps preserve distance by minimizing sidespin; clubface gives the ball a decent ride.
ACCURACY/FORGIVENESS: Its greatest strength; works overtime to straighten misses, especially slices — no slices to speak of; smooth swings reward you with ample fairways hit; face offers plenty of room for error.
FEEL: Stable clubhead is evident throughout the swing; a satisfying sense of compression with a light, metallic “clink” sound, nothing loud or obnoxious.
PLAYABILITY: Repeating mid-high trajectory; draw flight is practically guaranteed with the offset head.
LOOK: Very appealing silver/ red color scheme; the offset appearance is much less pronounced than last year, which is a big improvement.
Golfers who struggle with hooks, or who don't like an offset look, may want to search elsewhere; consistent but not spectacular distances.
BOTTOM LINE: Extremely forgiving, attractive driver. It provides above-average distance, feel and playability. A definite upgrade over last year's AMP Offset.
HOT STIX'S TAKE
Launch: Mid to high
Spin: Mid to high
Auto-correct offset makes it easy to eliminate slices.
From Golf Magazine (December 2012)
The AMP Cell driver seamlessly blends Cobra technology with the fashion-forward approach that its parent company, Puma, is known for. The club features an adjustable hosel called “MyFly,” which has six loft settings—8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°. (Draw settings are the result of a 2° upright lie angle.) In addition, the sole has a scooped front and rear area, which allows the center section to sit lowest when the club is soled on the ground. This sole design (dubbed “SmartPad”) keeps the face square at address regardless of loft. Cobra’s “E9” face technology includes an elliptical pad behind the face to maximize ball speed on low-heel and high-toe shots. The elliptical face—12 percent larger than the current AMP driver—has bulge and roll that’s angled 7 degrees. It also has “dual roll” (flatter below the centerline of the face) to increase launch without increasing backspin. Puma’s emphasis on styling shines through as the club comes standard in four head colors: Blue, orange, silver and red. The AMP Cell driver, as well as the AMP Cell Pro ($400; adjustable hosel) for better players, and AMP Cell Offset ($250; no adjustability) will be at retail in February 2013.
From GOLF.com (October, 3, 2012)
Cobra is hoping two features will set the new AMP Cell and AMP Cell Pro drivers apart: Color and adjustability.
While there are white drivers on the market, including Cobra's own white ZL Encore, and colorful drivers (Cobra's red Ferrari edition ZL), the 460-cc AMP Cell is available in four colorful versions: blue, silver, orange and red. The 440-cc AMP Cell Pro is only available in two colors, and Rickie Fowler will be happy to know that one of them is orange. (The other is silver.)
Once you settle on styling, a new adjustable hosel design that Cobra calls MyFly allows you to set the 460-cc AMP Cell into four different lofts ranging from 8.5 to 11.5. You can also set the club to have a draw-biased face angle in the 9.5 and 10.5 settings.
The loft on the 440-cc AMP Cell Pro can range from 7.5 to 10.5, with a fade-biased setting available in the 8.5 and 9.5 settings.
No matter how you set the hosel, Cobra says that the soles of all three drivers have been designed to make them rest squarely at address.
Like previous Cobra drivers, the AMP Cell drivers feature an ovular face design that the company says will help maintain ball speed on mis-hits low in the heel and high in the toe. However, according to Cobra, the faces of the AMP Cell drivers are 12% larger than the previous models.
For chronic slicers, the AMP Cell Offset is available with the same head shape and face technologies, but more weight built into the heel to help you square the clubface on the downswing. It does not have the MyFly adjustable hosel, comes in just one color (gray with hints of red), and is only available in 10.5 and 11.5 versions.
The AMP Cell driver will retail for $299 and will come standard with a Fujikura Fuel shaft. The AMP Cell Pro will cost about $399 and will come with a Mitsubishi Rayon Kuro Kage shaft. Look for all the AMP Cell drivers to arrive in pro shops in early February 2013.