Ogio attempts brand-refresh featuring two new golf bags

Ogio attempts brand-refresh featuring two new golf bags

Ogio's two new golf bags: the Alpha Convoy 514 cart bag and the Shadow Fuse 304 stand bag.
Ogio's two new golf bags: the Alpha Convoy 514 cart bag and the Shadow Fuse 304 stand bag.
Courtesy of Ogio

Ogio has been making top-notch luggage, backpacks, golf bags, and other items for some time, but now, under the ownership of Callaway, the brand is undergoing a “refresh,” and two new golf bags are part of that refresh.

According to Harry Arnett, Ogio president and Callaway SVP of global marketing, the change represents an “evolution from a veteran to an industry-leading global brand known for the highest quality performance bags in the world.”

“Innovation is the driving force of everything we do,” said Arnett. “Change is obviously critical for any brand, especially one that has been around for 30 years like we have. The products we are launching represent the very best in design, quality, and performance. It’s an exciting step forward for our company and we know current fans and potential new fans of Ogio will love the new direction”

Two new golf bag models that nicely represent Ogio’s new direction are the Alpha Convoy 514 cart bag ($300) and the Shadow Fuse 304 stand bag ($250).

The Ogio Alpha Convoy 514 golf bag comes in several color options.

The Ogio Alpha Convoy 514 golf bag comes in several color options.

The Convoy is aimed at cart golfers and is made from durable Cordura EcoMade material, which is Cordura’s most sustainable material made in part from recycled plastic bottles. Other features include a 14-way top with extra large putter well, customizable Ogio MOD webbing, 2 mesh stash pockets, insulated water bottle and cooler pockets with drainage ports, internal fleece lined valuables pocket, and umbrella holder. The overall weight of the new Alpha Convoy 514 is approximately 6.4 lbs.

The Ogio Shadow Fuse 304 golf stand bag in action on the course.

The Ogio Shadow Fuse 304 golf stand bag in action on the course.

For those who want a carry/stand bag the Shadow Fuse 304, which is designed with “extreme attention to mobility and comfort.” Features of the new Shadow Fuse include, among others, a large main compartment, lightweight and durable polyester construction, redesigned straps and fit disc system for improved weight distribution and balance, 4-way top with integrated carry handle, and fleece lined valuable pocket with water resistant zipper. The overall weight of the Shadow Fuse is approximately 4.2 lbs.